Artists

Biography

Formed in the North Carolina coastline community of Wrightsville Beach in 2001, the riff-fueled, distortion-driven rock of ASG that can be found on their latest effort has actually been at the band’s core since its inception. Initially forming as a three-piece instrumental project, due to the lack of a dedicated vocalist, ASG were intensely focusing on devising tight, driving guitar riffs, locking guitarist Jason Shi in with the rhythm section of bassist Andy Ellis and drummer Scott Key.

But as time passed and no vocalist was found, Shi was eventually forced to step up to the mic. With Shi becoming more comfortable as a frontman, the group found themselves connecting with Volcom Entertainment, who signed the band and put them in the studio in 2003, to record their debut album, …The Amplification of Self Gratification. In 2005 ASG found themselves in a proper studio with proper producers, Matt Hyde and Phil Caivano, recording their sophomore album, Feeling Good Is Good Enough, an album that summoned all the band’s potential and spawned a thunderous hard rock creation that equaled what the band had been working towards for the past 3 years. Shortly after completing Feeling Good Is Good Enough, second guitarist, Jonah Citty, was added to help recreate the album’s sounds live, which was none too soon as the band quickly found themselves on the road with the likes of Motorhead, The Sword, Torche, Dwarves, and CKY.

In June 2007 ASG returned to Los Angeles to record their fourth album, entitled Win Us Over, with Matt Hyde again. Win Us Over, is a vivid, psychedelic, and panoramic thrust that is just as much for the ears as it is for the aura; an experience. In late 2011, the band signed to renowned independent label Relapse Records and entered the studio in February 2012 to record their fifth full-length entitled Blood Drive. The album went on to garnered near-universal critical acclaim since it’s release and raise the band’s profile to an even bigger level.

Now in 2018, ASG re-emerge with their six-full length and first new album in five years, Survive Sunrise. Recorded, mixed and mastered with longtime producer Matt Hyde, Survive Sunrise further expands upon ASG’s trademark blend of heavy, southern-fried, alt-rock fury and infectious, hook-centric accessibility. With unabashedly hooky vocals, evocative lyrics and well-honed musical chops, ASG create soaring, melodic rock anthems with a sunny, colorful vibe that are reminiscent of the album’s electrifying cover art, designed by Malleus (Queens of the Stone Age, Foo Fighters, The Melvins). Survive Sunrise is the perfect summertime hard rock album, one that rocks with wild abandon and will burrow into your head for years to come.

ARTIST UPDATES
  • ASG: Share “Execution Thirst” Music Video via Revolver Magazine ASG_Wynne-Harrington-2018 Photo Credit: Wynne Harrington North Carolina riff-rockers ASG share the official video for “Execution Thirst” off the impending Survive Sunrise full-length album. Watch the full video now on Revolver Magazine HERE. Additionally, ASG have announced a US headlining tour surrounding the release of Survive Sunrise. The tour begins June 17 in Raleigh, NC, traverses through the East ...
  • ASG: Announce New Full-Length Survive Sunrise; Share Title-Track & US Summer Headlining Tour Dates asg-survive-sunrise Photo Credit: Wynne Harrington North Carolina riff-rockers ASG re-emerge with their sixth-full length and first new album in five years, Survive Sunrise, due out June 15 on CD/2xLP/Digital via Relapse Records. Hear the opening, title-track “Survive Sunrise” on Loudwire HERE and all digital streaming services AT THIS LOCATION. Additionally, ASG have announced a US headlining tour surrounding ...
  • ASG Premieres “Mourning Of The Earth” Video via Vevo North Carolina stoner rockers ASG have shared a new music video via Vevo for their track “Mourning Of The Earth,” taken from the 2013 release Blood Drive. Directed by Jason Lynn, the video is taken from one of ASG‘s recent live performances in their their hometown of Wilmington, NC earlier this year, and features the band tearing through the ripping stoner ...
  • ASG Announce European Tour ASG_Relapse-Records_01 ASG have confirmed a full European tour for this Spring. The North Carolinian heavy rockers will be joined on the road by Canada’s Anciients for the co-headline dates. The dates are in addition to the already-announced appearances for ASG at Roadburn festival in Tilburg, The Netherlands and Desert Fest in London, UK, where the tour will ...
  • ASG Premiere “Scrappy’s Trip” Video Via Stereogum; Will Play L.A. Show Dec. 4 North Carolinian heavy rockers ASG, who released their Relapse Records’ debut Blood Drive in May, have premiered a video for “Scrappy’s Trip” via Stereogum. The clip features footage of the band’s September performance at Ziggy’s in their hometown of Wilmington and can be viewed here. ASG’s next live outing is Dec. 4 as part of Scion ...
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